This section provides an overview of existing research on cryptocurrency crowdfunding investor perceived value, its impact on financing performance, and related theories.
Perceived value in cryptocurrency crowdfunding refers to investors' evaluation of a project's benefits versus costs. Research has categorized it into dimensions like functional, economic, emotional, and social value. Methods to measure it include surveys, project indicators, and text analysis of investor comments.
Studies show that investor perceived value positively impacts cryptocurrency crowdfunding performance. For continuous crowdfunding, the performance of previous projects and maintaining investor relationships are crucial. The perceived value from previous projects likely influences subsequent project financing.
The ABC attitude model emphasizes the relationship between cognition, affect, and behavior. In continuous cryptocurrency crowdfunding, investors' experience with previous projects forms their cognition, which influences their sentiment and subsequent investment behavior. Investor sentiment may mediate the relationship between perceived value and financing performance.
Competition intensity in cryptocurrency crowdfunding platforms can affect the relationship between perceived value and financing performance. Higher competition means more choices for investors, potentially moderating the impact of perceived value on project success.
This research examines how continuous cryptocurrency crowdfunding project initiators can build sustainable financing advantages. By analyzing investor perceived value, sentiment, and competition intensity, it provides insights into factors affecting crowdfunding success in the cryptocurrency space. The findings can guide project initiators in developing effective strategies for continuous cryptocurrency crowdfunding campaigns.
China restricts but doesn't fully ban crypto investments. It aims to prevent financial instability and protect inexperienced investors. Personal trading is allowed, but commercial activities are discouraged.
Bitcoin will be fully mined around 2140. The last Bitcoin is expected to be mined in that year, based on the current mining rate and halving schedule.
Share
Content