Project Crypto has fired the starting gun, signaling the dawn of the crypto super app era.

8/5/2025, 9:37:11 AM
Intermediate
Blockchain
On July 31, the U.S. SEC introduced its "Project Crypto" initiative, marking the first time financial institutions are permitted to integrate stock trading, crypto assets, and DeFi services on a single platform, ushering in a new phase of integrated crypto financial services. Industry leaders such as Coinbase, JPMorgan Chase, and Fidelity may experience significant changes, while DeFi protocols may undergo fundamental revaluation. This article delivers a comprehensive analysis of the policy framework, the evolving market landscape, and key competitive dynamics ahead. It examines which participants may benefit under the new regulatory regime and which may not. Project Crypto may represent a pivotal development for crypto finance.
The all-in-one power of super apps
Three types of players, diverging fates
Four competitive dimensions, a crowded battlefield
Winners and losers in the balance
Is this an iPhone moment?

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